To view an overview of our programs, click here.

Search engines love new content. Trade magazine editors are always looking for interesting and helpful content for their readers. Engaging, relevant and inspiring technology articles extend into print media as well as online. The fact is that good content, in the form of a well written, useful technical or business article can be re-purposed for a variety of formats, such as webinars, podcasts and video. We are big believers in making the most of all the content we create for our clients. If you are the VP of Marketing at a technology firm, you can use your articles in a variety of ways. Once you publish your article, either on your site or in a trade magazine, you will want to use a Web 2.0 or social media press release that is keyword loaded to align with your key search terms. If you utilize business social media like Twitter and LinkedIn, you will want to use those channels to drive maximum web visibility.

The key challenge here is that you need to publish something about once every 4 to 6 weeks in order for this strategy to be effective. If you are an insanely busy marketing executive this is probably something you do not have time to do every 4 to 6 weeks. Consistently publishing great content, and emailing that content to your prospects is the key to success in content marketing. That is one of the reasons we offer very reasonable 3, 6 or 12 month fixed fee lead generation programs. Once we design a custom program for you, we charge one affordable flat fee per month. That makes developing great content even more cost effective for you.

Here is how we create a content marketing program.

We will brainstorm with you to come up with a series of topics for your target audience. You can think of this as your content marketing editorial calendar. Whenever possible, we like to have a senior sales person participate in a call, so we can understand the roadblocks, objections and other customer issues. Then, in some cases, we record an interview with you, your CEO, a subject matter expert or perhaps one of your customers. Alternatively, we will conduct our own research. Once we do that, we write and edit the content. After you approve it, we will craft and write powerful email copy and either assist you or personally manage the execution of the entire email marketing campaign. There are other very creative marketing techniques that we can use as well to drive even more visibility and generate sales leads.



This whole process is very cost effective, it produces leads and we make very effective use of your precious time. Our clients tell us they enjoy working with our team and they love the results they get.

We can bundle a custom set of monthly services based on your marketing objectives to give you maximum results, but we provide project based services too.

Please feel free to call us at 617-834-9217. Or email us at Ken@EdenfieldGroup.com. We only work for firms that we KNOW we can do a great job for.

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